B2B UX features fail. That is the claim from a UX Collective piece by the same name, and the premise is built around a single diagnostic question designers consistently skip.
The article targets a known gap: B2B products are built for buyers, not users. The person approving the software budget and the person using it daily are rarely the same. That misalignment kills feature adoption before launch.
The full piece is worth reading for the specific framing of that one question, which the teaser withholds. If you ship features for enterprise clients and wonder why they go unused, this is the argument you need to stress-test against your own process.
[READ ORIGINAL →]