Samsung is running direct attack ads against Apple's iPhone Duo, targeting the device's 'crackgate' defect and pushing consumers toward the Galaxy Z Fold 8 as the alternative.

The ads carry zero subtlety, which is the point. Samsung is treating a competitor's hardware failure as a conversion opportunity in real time, not months later. That timing and tone tells you something about how confident Samsung is in the Fold 8's structural durability relative to Apple's fumbled foldable launch.

The full piece at 9to5Google includes the video ads themselves, which are worth watching to see exactly how Samsung frames the comparison and what specific Fold 8 features it uses to twist the knife.

[READ ORIGINAL →]