iOS 27's redesigned Siri will include auto-deleting chat histories, according to Bloomberg's Mark Gurman. Users can retain conversations for 30 days, one year, or permanently, giving them direct control over their data.
This is a deliberate positioning move by Apple. Most major AI chatbot competitors offer only temporary incognito modes at best. Apple is betting that privacy controls become a competitive advantage as it continues to trail OpenAI, Google, and others on raw AI capability.
The full Bloomberg report goes deeper on what the more conversational, chatbot-like Siri actually looks like in iOS 27, and whether privacy features are enough to close the gap with competitors who have had generative chat products in market for years.
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