Meta is embedding affiliate shopping links directly into Instagram and Facebook posts, announced Tuesday. Creators can now tag products in Reels and photos tied to their affiliate accounts, eliminating the need for third-party tools like ShopMy or LTK.
The mechanics differ between platforms. Facebook lets creators link affiliate accounts and tag products in Reels and photos. Instagram gets its own version of the feature. Both changes redirect revenue and user behavior away from the link-in-bio ecosystem that built a cottage industry around Meta's own limitations.
The full story details exactly how product tagging works on each platform, what the approval process looks like, and which creator workflows get replaced. If you run affiliate partnerships or build tools for creators, read it.
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