Planhat replaced its website redesign process with Framer as a permanent build and collaboration platform. VP Creative Alberto Lambert and Lead Designer Shaked Ginott lead the implementation, using Framer to keep creative and business teams aligned without the usual bottlenecks of handoff-heavy workflows.
The real story here is not the tool switch. It is how a growing B2B company restructured its creative operations around a single platform to maintain speed and control simultaneously. The video details the specific workflows Lambert and Ginott use, which is where the practical value lives for anyone managing a scaling design team.
If your team is stuck in the handoff loop between design, development, and stakeholders, this case study is worth the full watch. The mechanics of how Planhat maintains version control and cross-team visibility as headcount grows are the details that do not make it into the description.
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