UX design has a principal conflict baked into every project: the individual User and the paying Customer are not the same person, and their needs frequently collide.
This piece from UX Collective maps that tension directly, giving designers a framework to identify whose priorities are driving decisions at any given stage. The argument is not abstract. It has real consequences for feature prioritization, research methods, and who gets harmed when the two interests diverge.
Read it for the specific breakdown of how Customer and User definitions shift depending on product context, and what that means for where your design accountability actually sits.
[READ ORIGINAL →]