Figma teamed up with comedy tech channel KRAZAM to produce a short film titled 'What's your favorite scary movie?', a scripted production starring Paloma Maia and Ben Burke, directed by Jacob Miguel.
This is not a product demo or a feature announcement. It is a fully crewed narrative video, with a DP, gaffer, and sound mixer listed by name, meaning Figma invested real production budget into brand comedy. That choice tells you something about where Figma thinks its audience lives.
The full video is worth watching to see how a design tool company is betting on absurdist tech humor, in the KRAZAM style, as a brand strategy. Whether the joke lands, and what it is actually about, requires clicking play.
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