The advertising industry has built a pricing model around your attention. Enter your age, location, and daily screen time into Sidebar's calculator to get a dollar figure tied to your specific demographic profile.
The tool matters because it makes abstract surveillance economics concrete. Most people know ads are targeted. Few know the actual CPM rates, audience segment multipliers, and platform premiums that determine what a 28-year-old in Austin scrolling 4 hours a day is actually worth to a brand.
The original is worth reading for the underlying data sources and methodology. The number it spits out is one thing. The breakdown of how it got there is the real story.
[READ ORIGINAL →]