The Electronic Frontier Foundation is done with X. As of Thursday, the digital rights nonprofit has stopped posting on the platform, citing a collapse in reach: 1,500 posts in the last year generated only 13 million total impressions, down from 50 to 100 million per month at peak.
That math is brutal. Social media manager Kenyatta Thomas put it plainly: a post on X today gets less than 3% of the views a single tweet delivered seven years ago. For an advocacy organization that depends on public reach to fight surveillance, censorship, and corporate overreach, the platform has become functionally useless.
The full post on EFF's site details the trend line behind this decision, not just the endpoint. If you work in digital advocacy, publishing, or platform strategy, the specifics of how they tracked the decline and where they are going next are worth reading in full.
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