Prime Day is over, but the discounts are not. Best Buy and REI are running July 4th sales with deals that undercut or match last week's Prime Day pricing on major products. The standout numbers: the LG C5 65-inch OLED drops from $1,999.99 to $1,299.99, the 11-inch iPad Air M3 128GB Wi-Fi plus LTE hits $499 down from $749, and the Asus ROG Falcata split ergo keyboard with Hall effect switches falls to $214.99 from $349.99.
The Apple deals are the ones to watch closely. Second-generation AirTags with upgraded ultra-wideband, louder speaker, and extended Bluetooth range are $89 for a four-pack at Amazon and Best Buy, or $99.99 for five at Costco. These prices sit at or near pre-price-hike levels, which Apple has already moved past on several product lines. The OhSnap MCON mobile controller for iPhone drops to $129.99, and the Osprey Poco child carrier is down to $276.95 from $399 on Amazon.
The original article is being updated live through the week, so the list you see now is not the final one. The Apple pricing context is the reason to read it in full: the piece links directly to reporting on Apple's 2026 price increases across MacBook, iPad, and Mac lines, which gives the current sale prices a hard expiration date worth understanding before July 4th ends.
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