Figma has integrated Payload, the open source content framework it acquired last year, directly into Figma Make. Marketing teams can now create, manage, and publish content without touching source code or pulling engineering resources.
The integration keeps content bound to the design system, meaning brand consistency is enforced at the data layer, not just the UI layer. The package includes content management, workflows, APIs, and an admin panel, all in one place.
The full video is worth watching for how the Make workflow actually connects design to live data-backed output, and whether the admin panel holds up for non-technical users operating at scale.
[WATCH ON YOUTUBE →]