Samsung's Galaxy Z Fold 8 series is out, and the company has structured its trade-in and upgrade incentives in a way that actively punishes new customers, the people it most needs to convert.
The core problem: the best deals flow to existing Samsung owners, not switchers. If you are coming from another ecosystem or a non-Samsung device, you are paying more to get in the door. That is a structural failure in a market where foldable adoption is still fragile and first impressions set long-term loyalty.
Read the full piece for the breakdown of exactly which trade-in tiers are affected, how the numbers compare to last year's offer, and why Samsung's pricing logic may be cannibalizing its own growth ambitions at the worst possible moment for the foldable category.
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