On April 9 at 10:00 AM PDT, Lena Waters joins Office Hours to discuss what an AI-native marketing organization actually looks like. Waters served as CMO at Notion during its AI product transition, oversaw marketing at Grammarly as it integrated AI writing features, and ran enterprise go-to-market at DocuSign.
Her core finding, drawn from advising dozens of marketing leaders: most companies bolted AI onto existing workflows instead of rebuilding operations around it. That distinction, tactical adoption versus structural redesign, is the central tension she will address. The Notion case is the most instructive, covering a simultaneous shift from product-led growth to enterprise expansion while repositioning around AI.
The format is 15 minutes, one topic, live call-in questions, no slides. Register at gatsby.events. If you work in marketing and have not yet confronted what agentic AI means for team structure and growth strategy, this is the conversation to start with.
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