Ferrari's first EV, the Luce, was shaped in part by Jony Ive and his design firm LoveFrom. The result is what this video argues is the closest physical artifact to a cancelled Apple Car that will ever exist. The specs get covered, but the interior is the real subject.
The video draws direct comparisons between the Luce's cabin controls and specific Apple design decisions: the Digital Crown, Camera Control, and Force Touch. The argument is not aesthetic. It is about the philosophy of deliberate hardware and software integration, positioned explicitly against Tesla's touchscreen-everything approach.
What makes this worth watching in full is the breakdown of how Ive's principles translate to a 200mph Ferrari rather than a consumer laptop. The question the video leaves open is whether this represents what Apple Project Titan could have been, or whether it is something neither company could have built alone.
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