Okara runs AI marketing operations for 120,000 businesses with a team of four, processing 4 billion tokens daily across a multi-provider stack on Vercel. Founded by Fatima Rizwan, the platform deploys eight specialized sub-agents covering SEO, GEO, social, content, Reddit, and Hacker News. A solo founder using Okara gets the distribution capacity of a ten-person team without a $15,000 monthly agency bill.
The infrastructure story is where this gets interesting. Okara originally managed eight separate model provider SDKs, each with its own key management, retry logic, and edge case handling. That approach collapsed when open-source models entered the picture. Every new model pulled an engineer off product work to write an adapter. Moving to Vercel AI Gateway replaced all of it with a single configuration endpoint, including zero-data retention routing for privacy-sensitive workloads. A new model ships from a provider, and Okara can expose it to users the same day, no adapter cycle required.
The agent architecture is worth reading in full. Okara's SEO agent identifies technical issues on a user's site, spins up an isolated Vercel Sandbox for analysis, then passes findings to a coding agent that opens a pull request with the fix. The human approves before anything merges. Rizwan saw Sandboxes launch on X and started building the same day. The team ships to production six or seven times daily. Okara is now moving upmarket toward larger teams, which means more agents, more tokens, and more pressure on the infrastructure layer they no longer have to think about.
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