Google has not released a new Nest Hub in five years. Apple just shipped its long-anticipated smart home display, and the contrast is impossible to ignore.
The Nest Hub Max still runs on hardware from 2019. Google's smart home ambitions have stalled while competitors have moved. This piece asks the direct question: is Google abandoning the category, or just asleep at the wheel?
The editorial is worth reading in full for its breakdown of what Google would need to ship to stay relevant, and whether the window to compete has already closed.
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