HeyGen engineers Bin Liu and Jake Moran built HyperFrames, a free open-source framework on GitHub that lets AI agents generate product launch videos from HTML, CSS, and JavaScript. The core feature is a single command, /website-to-video, that takes any URL and produces a polished launch video automatically.
The real value here is Jake's 5-step production playbook: gather assets and build a frame.md, write a storyboard.md with defined scenes, pull animations from existing HyperFrames launches, generate and review static frames before committing, then finalize in HeyGen Studio. That sequence, not just the tool itself, is what separates a usable output from a generic AI video.
Read the full transcript to understand how the storyboard and frame files structure the agent's decisions, and why pulling animations from prior launches matters more than prompting from scratch. The workflow is replicable without HeyGen's internal resources.
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