Framer has released Convert, a paid add-on that bundles funnel analysis, A/B testing, and a new Triggers system into one package for sites built on the Framer platform.
Triggers are the new addition. They let you conditionally show or hide Components and Overlays based on referral source, date range, scroll depth, and other behavioral signals, without writing code. Funnels visualize user paths through your site. A/B tests apply to any page.
The full announcement at framer.com/convert covers pricing and implementation details worth reading if you run a Framer site and currently stitch together these functions across three separate tools. The Triggers feature alone changes the scope of what no-code conditional logic looks like in a visual builder.
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