Constantin Koehncke, CEO of Image Line since 2022, is steering FL Studio, the DAW formerly known as Fruity Loops, through an AI integration push that includes stem separation and a built-in chatbot called Gopher.
Before Image Line, Koehncke ran Native Instruments, where he led the pivot to digital services. His background is in marketing and product strategy, which shapes how he thinks about who FL Studio is actually for and how to get real feedback: Reddit.
The interview goes deeper than the product roadmap. Koehncke talks about the tension between legacy users and new ones, what AI features are actually worth shipping, and why a DAW with roots in piracy now has to compete on legitimacy. Read it for the strategy, not just the announcements.
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