Ferrari has fully revealed the Luce, its first electric vehicle, co-designed inside and out by Jony Ive and Mark Newson through their studio LoveFrom. Starting at €550,000 in Italy, the Luce is also Ferrari's first five-seat car and only its second four-door model.
LoveFrom's involvement goes deeper than interior trim. Ferrari confirmed the studio was brought in to define the design direction of the entire project from the start, not just the cabin. The interior was previewed earlier this year, but the full exterior reveal is new.
Tim Stevens got firsthand time with the car for Engadget. The full Verge piece covers what LoveFrom's total creative control actually produced, and whether Ferrari's first EV looks like a Ferrari or something else entirely.
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