ESPN migrated its entire broadcast graphics workflow from Photoshop to Figma, and the results changed how the network builds everything from digital scoreboards to live player stat overlays. The session, presented at Config 2026 by Matt Roger and Elliott Muñoz of ESPN and One North, walks through the full migration playbook, not just the destination.
The core problem was scale. Every game day requires dozens of individual graphics, each built from scratch or near-scratch in Photoshop, a tool that was never designed for collaborative, system-level design work. Figma's shared component architecture let ESPN's team standardize assets, reduce redundant work, and move faster from concept to broadcast-ready output.
What makes this worth reading in full is the two-way pressure it describes: ESPN's design system pushed One North to sharpen their own systems thinking, and One North's Figma expertise pushed ESPN's design infrastructure further than it had gone before. If you run a design team working at broadcast speed or at large organizational scale, the adoption and workflow details here are the actual substance.
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