UX Collective's 'Design as a Function' argues that design's value is no longer measured in visual output. The thesis: organizations that reframe design as a business function, not a pixel-pushing service, will outcompete those that don't.
The article's core claim is worth scrutinizing. 'Design as a function' implies structural change, reporting lines, budget authority, and seats at strategy tables, not just better Figma files. That framing has real organizational consequences most design teams are not prepared for.
The full piece is worth reading for how it defines 'function' in practice. The teaser gives you the conclusion. The argument that gets you there is what matters.
[READ ORIGINAL →]