Vercel now bills Deployment Storage explicitly at $0.10 per GB per month, with Hobby teams receiving 10 GB free. Every deployment produces stored files, pages, functions, and assets, and this storage is what makes instant rollback possible. Existing teams see no billing change yet, but the pricing structure is now visible and controllable.
The rollback mechanism is the core reason this matters. When a bad production deploy ships, Vercel repoints your domains to a previous deployment in seconds, no rebuild required. You configure retention policies per deployment type, pre-production, production, canceled, and errored, so shorter retention reduces cost but eliminates the rollback target if deleted.
The full documentation is worth reading for the optimization details: trimming output directories, offloading large files to Vercel Blob, and reducing Function bundle sizes all directly cut your storage bill. The Usage page now breaks down Deployment Storage and Functions Storage by project, giving teams their first clear view into what is actually accumulating and why.
[READ ORIGINAL →]