Figma's Design Roulette Episode 3 puts two Figma employees, Product Manager Nikolas Klein and Design Director Gui Seiz, on the clock: 45 minutes to build a full ad campaign and branding for a fictional dog sporting goods company called Zoomie Gear, using Figma's new AI Image Editing tools live and unscripted.
The format matters as much as the output. No preparation, plus a random design prompt spun mid-session, means the tools get stress-tested in real conditions, not a polished demo. Watching how Klein and Seiz recover from constraints reveals where the AI tooling actually holds up and where the workflow gets patched together.
If you work in brand, product design, or AI tooling, the specifics of how they use image editing AI inside Figma to hit a deadline are worth watching in full. The 45-minute constraint is the real test.
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