Zapier's Head of Enterprise Marketing, Angela Ferrante, cut lead qualification time from 35-45 minutes per lead to near-zero using ChatGPT Work, generating seven figures in monthly pipeline as a direct result.
The operational shift matters more than the headline number. Her team now QAs thousands of inbound leads at scale, recovers opportunities that previously fell through the cracks, and redirects human attention toward strategic decisions rather than data processing. That is a structural change to how a marketing team operates, not a productivity tweak.
The full case study is worth reading for the specific workflow Ferrante built and how OpenAI positions ChatGPT Work for enterprise marketing teams. The gap between the before and after states, 35 minutes of manual work versus automated QA at volume, is where the real technical detail lives.
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