Will Daney, Go-To-Market Strategist at NVIDIA, is using ChatGPT Work to automate repeatable GTM workflows, cut manual analysis, and convert customer data into actionable outputs at scale.
The core claim worth examining: one person builds a workflow block once, and it deploys across a global team. That is the actual productivity argument being made here, not vague AI uplift.
This is a vendor case study from OpenAI, so read it with that filter on. What makes it worth your time is the specific GTM context: how a team inside a company with 40,000 employees operationalizes AI without rebuilding processes from scratch for every region or role.
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