OpenAI has expanded ChatGPT's advertising platform to 26 new countries, with over 100,000 advertisers already using the system. The expansion targets users at the moment of purchase intent, specifically when they are exploring, comparing, and deciding what to buy inside ChatGPT conversations.
The scale matters. Six months ago this program did not exist. Now it spans a global advertiser base crossing six figures, which signals that OpenAI is treating ad revenue as a serious and structural part of its business model, not an experiment. The placement inside an active decision-making conversation is the core product pitch: this is not a banner, it is an interruption at the moment of highest intent.
The full post is worth reading for the geographic list, the targeting mechanics, and any disclosure about how ad labels are surfaced inside chat responses. The unresolved question, which the post will not answer directly, is whether users can distinguish paid results from organic ones and what that means for trust in the model's recommendations long-term.
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