Tim Cook's final WWDC as CEO opens today in Cupertino, with John Ternus set to take over Apple's top job. This is the second consecutive WWDC promising meaningful AI upgrades to Siri and iOS, following last year's Apple Intelligence rollout that underwhelmed on nearly every front.
The story here is not the keynote announcements. It is the pattern: Apple scaling back AI ambitions while the iPhone continues to dominate as the revenue foundation. That tension, between a hardware cash machine and a software platform that keeps missing its AI targets, is what the original piece unpacks in full.
The full article is worth reading for its framing of what Ternus inherits: an AI roadmap that has already been walked back once, a developer community watching competitors ship faster, and a product cycle where the iPhone's strength may be masking strategic drift at the software layer.
[READ ORIGINAL →]