Apple has raised prices across multiple product lines, and the hike is significant enough that Marques Brownlee, Andrew Manganelli, and David Imel spend over 25 minutes on it. This is the core of the episode and where you should start. The discussion is not just sticker shock: it connects to Apple skipping high-end M6 chips entirely to jump straight to M7 Pro, M7 Max, and M7 Ultra, per a Bloomberg report from June 25, 2026.
The supporting stories are worth your time too. Polestar is exiting the U.S. market due to its Chinese software supply chain running into regulatory walls. Sony is ending physical disc production for PlayStation, which the crew ties directly to a broader conversation about game preservation backed by the Video Game History Foundation. WhatsApp finally has usernames, meaning you no longer need to hand out your phone number to strangers.
The episode closes with a segment on confusing AI startups, which runs nearly 15 minutes and is the most editorially pointed part of the show. If you want the Apple pricing breakdown in detail, the chip roadmap context, or the PlayStation physical media obituary, the full episode delivers specifics that the headlines alone do not.
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