Figma just released a short film documenting how two builders used the design platform to create ANZBON, the Australian and New Zealand Bureau of Nicknames, a live web tool that generates personalized nicknames for anyone, theoretically scalable to a global population.
The project is a direct product demo disguised as a cultural artifact. It leans into a specific regional identity, the tradition of Australians and New Zealanders assigning nicknames within tight social circles, and inverts it: instead of earning a nickname, you claim one. The full credits list every crew member by their own nickname, which is either self-aware or a deliberate proof-of-concept.
The actual tool is live at anzbon.figma.site. The real reason to watch the full video is to see how a design team frames a Figma-built microsite as a legitimate cultural project, not a product demo, and whether the execution holds up or collapses under that ambition.
[WATCH ON YOUTUBE →]