ChatGPT's shopping feature now supports visual product browsing, side-by-side comparisons, and real-time product data, rolling out this week to all users across Free, Go, Plus, and Pro tiers.
The infrastructure story is the more important one: OpenAI is expanding its Agentic Commerce Protocol (ACP) to handle product discovery, not just transactions. Merchants who integrate ACP get fresher catalog representation, better ranking, and improved conversion. That is a direct play for retailer relationships and ad-adjacent revenue.
The full OpenAI post is worth reading for how ACP is being positioned as a merchant-facing standard, and what that signals about ChatGPT's long-term role as a commerce layer, not just a search replacement.
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