94% say research matters. Only 27% act on it. [Report]

94% of 309 surveyed researchers and leaders say research influences decisions. Only 27% report it actually does. That gap is the whole story.

The Sidebar report does not just surface the disconnect. It maps the structural reasons insights stall before reaching decision-makers, and documents the specific practices modern teams use to close the distance between finding and action.

Read this for the mechanisms, not the headline stat. The 73-point gap between perceived value and actual use points to something broken in how research is shared, timed, and translated inside organizations.